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. C O N S U L T I N G S E R V I C E S
Kevin Collins provides expert advertising and communication services; conceptual thinking, positioning, branding and marketing strategies for socially progressive organizations. With a long career of advertising and marketing success, he brings knowledge, acumen, resources and boundless creative energy.
Here are just a few of the ways Kevin can help your organization:
- Astute creative concepts and execution for print, TV and radio; collateral materials, promotional videos, etc.
- Perceptive marketing, branding and positioning strategies.
- Effective corporate communications, public affairs and community outreach.
- Guerrilla Marketing, Blue Sky, What-If, and Off-The-Wall thinking, as appropriate
- Develop a marketing plan from scratch, or remodel an underperforming program; put together a tight budget and manage all the elements going forward.
- Turnaround a troubled marketing program. Or better yet, prevent misfires in the first place.
- Get the right message to the right people. Determine who you really need to be talking to.
- Develop sensible budget priorities, based on ROI.
- Provide objective opinions; fresh perspective.
- Act as a one-man SWOT team - expert analysis of your marketing program's Strengths, Weaknesses, Opportunities and Threats.
- Cat Herding Services - keep everybody on message, on target and on budget.
- Translate 'corporate speak' and technical jargon into English.
- Find your organization’s persona, tie it to your vision and sell it to your constituency.
- Create a second chance to make a first impression.
As appropriate, Kevin can call on top art directors and graphic designers, media mavens, PR pros and other specialists, all of whom can bring the maximum amount of experienced firepower to your organization's communications.
A few other identifying characteristics:
- Works independently; requires little supervision
- Also works and plays well with others - at all levels and in any quantity
- Perceptive of changing conditions; suggests initiatives to seize opportunities
- Politically and socially savvy
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